Born and raised in Liverpool, Alyx grew up obsessing over Pop Icons Michael Jackson, Prince, Janet Jackson, Paula Abdul and Pink. It was those huge stages, elaborate costumes, the Choreography and the passion and energy behind the performances that led Alyx into a career as a professional Dancer.
Age 17 Alyx was picked up by a top Commercial Dance agent and moved to London to pursue her career.
More than a decade on, Alyx has worked with a catalogue of International Artists and brands such as Rihanna, Pink, Jessie J, Coldplay, Heineken, Nike and Converse as well as hit TV shows ‘The X Factor’, ‘The Mobo Awards’, BBC1’s ‘So You Think You Can Dance’ and The Brit Awards.
After an amazing career as a performer, Alyx decided to hang up her dance shoes and pursue her first love, Choreography and Creative direction.
Since then she has travelled the world from Ibiza to China, Italy to USA.
In 2017 Alyx worked with UK artist Tinie Tempah in creating his resident show in Ibiza as well as Uk festival SW4.
Other artists include David Guetta, Charlie XCX, French Montana and VV Brown.
Alyx was also Choreographer for Redbull sound system events where she worked with Damien Marley and Disclosure.
Most recently Alyx Choreographed the closing number at the MTV European Music awards at Wembley arena.
One of Alyx’s career highlights so far has been Choreographing the opening ceremony for the FFA World Cup qualifiers at Stade de France in Paris.
Alyx has a passion for popular culture and enjoys pulling inspiration from other creative aspects to challenge boundaries and create more than “just steps” to bring the clients vision to life. Her fun and quirky personality makes her an asset to any creative team.